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The Next Big Thing in Web Accessibility

Engaging as many visitors as possible on the website is the primary goal of every business. Yet, only a few organizations take the essential steps to ensure that everyone can access their website without complexities.

When it comes to addressing the primary needs, users of specific age groups and users with disabilities are ignored in the general requirements gathering process. For example, 65+ age group people consume over one-third of total healthcare spending. However, their digital engagement with their health is substantially lower than any other age segment. Further, this group endures multiple chronic conditions, requiring personalization to reflect their complex needs via digital platforms. Extensive digital consumer engagement expertise typically resides within the marketing departments of healthcare, Lifesciences, Insurance, and Retail organizations. Other departments (for example, clinical, trial, and care management) lack expertise in digitally engaging older individuals to achieve health outcomes. There’s a myth within these organizations that older individuals prefer non-digital engagement and, therefore, underinvest in digital services.

Businesses need to spend quality time analyzing and understanding end-user requirements. Favorably, the deployment of accessibility isn’t complicated—understanding and identifying certain people’s (For example, it is accessible to people with various hearing, movement, sight, and cognitive ability) fundamental issues and building necessary solutions produce a high-quality website.

 Web accessibility can be a win-win in terms of social responsibility and profitability. The arising query is, how enterprises adapt the web accessibility changes and advance into the future?

Design & Development

Developers should consider web accessibility at the beginning of the project, but executing accessibility at the end of a project can still be profitable. Individuals who use the websites have different characteristics. Web developers should ensure that all users can access the content using the same web browser or operating system. The design and development team can ensure web accessibility through HTML validation, conduct testing with a keyboard, use an accessibility checker, and Test with a real-life physically challenged user base. It would be great to integrate the web accessibility criteria of WCAG 2.1 in their development process. Development teams and tech leaders that encapsulate web accessibility as essential guidelines deliver more accessible products. Researching and learning the accessibility best practices will help the teams understand the modern digital space and move the world closer in producing all websites accessible. Sun Technologies’ web accessibility process starts from understanding the impact of accessibility on your website, WCAG 2.0 A, AA, AAA compliance levels, meeting your business requirements, and maintaining your web content.

Change in the Usual Design Procedures

Developers and designers follow the Web Content Accessibility Guidelines (WCAG) for web standards to deliver a more comprehensive user experience. The process also incorporates displaying captions on videos and screen readers to read aloud for people with hearing and spoken disabilities. 

In the website design process, enterprises will have to educate their teams and create awareness about the importance of web accessibility. Shortly, creating alt-text for images, making sure users can access all the content with a keyboard, and ensuring vision-impaired users can view the text at 200% will become the customers’ essential requirements. The additional steps required to build a compliant site will become a usual process over the next few years.

Web Accessibility Audits

ADA lawsuits can affect an organization’s brand value, reputation and lead to heavy legal expenses. When your trusted digital partner executes the web audit properly, the web accessibility infractions can be identified and resolved before they impact your target audience.

Enterprises need to prioritize accessibility by initiating and streamlining the development process. At Sun Technologies, we follow the web accessibility guideline and ensure a seamless user experience. Our audit process and technology (AQA) allows your digital teams to identify, resolve, test, and report on accessibility rapidly with less overhead, saving you time and cost while enhancing accessibility quality. We perform both automated and manual testing against the WCAG and usability guidelines. We deliver audit results with all the required information.

Roadmap to detailed information

The WCAG 2.1 guidelines distribute the result without the roadmap or detailed information regarding complex accessibility issues.

The issues need to be described in a detailed way on how to resolve and block them in the future. With the unclear WCAG 2.1 guidance, it is difficult for anyone to improve the accessibility of a website. Irrespective of your efforts, sometimes it may feel impossible to find how to attain full accessibility without a direction or guidelines. Getting a comprehensive roadmap for complex accessibility problems resolves more issues and makes the process simple


The world wide web provides independence and freedom to users across varied spectrums. Websites that skip the accessibility phase involuntarily prohibit gaining more users from the internet. The awareness to implement web accessibility ensures that a wider audience can access the web. Sun Technologies has a robust accessibility testing framework to deliver complete end-to-end development and QA solutions of accessible products and services. Our all-inclusive consulting, development, and QA services will cover all your accessibility requirements, from audit and compliance testing to training and staffing.

Vaidyanathan Ganesa Sankaran

Vaidyanathan Ganesa Sankaran

Vaidy is an experienced lead Solutions Architect heading sales and project delivery for Cloud (AWS, Azure), DevOps and legacy Modernization projects with a demonstrated history of working in the information technology and services industry. He is a strong engineering professional with a Master of Science (MS) focused in Computer Software Engineering from BITS Pilani. He has the capability to manage bigger teams and generate revenue through new Sales and Account Mining.

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